Become a Standout
In Your Space
The personal branding platform to help brilliant professionals break free from obscurity and become noticed, known and chosen for what they do best.
You’re Brilliant At What You Do, But Are Others Noticing?
Whether advancing your career, growing your business, or establishing yourself as a recognized authority, standing out can feel overwhelming.
You might be wondering:
> How do I find my voice and confidently put myself out there?
> How do I clearly define and communicate my unique value?
> How can I grow my visibility and build authority in my field?
Here’s the good news: With the right strategy, you can position yourself to become noticed, known, and chosen for next-level opportunities.
Growing Your Recognition Shouldn’t Be This Hard
Even with years of expertise, putting yourself out there and stepping into the spotlight can feel intimidating. You’re ready to:
- Stand out in your field.
- Gain recognition for your expertise.
- Unlock the next level of opportunities.
But instead, you’re stuck second-guessing how to communicate your value, where to start, and how to position yourself as the go-to in your field.
Your Path to Standing Out in Your Industry Starts here
Own Your Lane® is a personal branding and visibility accelerator designed to help ambitious experts, leaders and entrepreneurs who are ready to take charge of their presence and become top of mind in their field.
Through the actionable, four-step Own Your L.A.N.E.™ Recognition Roadmap you’ll learn how to confidently step forward, communicate your unique value, and become noticed, known and chosen for what you do best.
NOW AVAILABLE
Position Yourself Planner - Your Guide To A Standout Personal Brand
The Position Yourself® Planner is your step-by-step guide to assessing and aligning your personal brand with your professional goals for business, career and industry opportunities.
Learn how to:
- Evaluate your current presence, online and offline.
- Gain clarity on where you stand and where you’re headed.
- Map intentional goals that align your personal brand with your vision.
Move forward with clarity, confidence and a clear path for your personal branding journey.
Everything you need to position yourself as a standout in your space
Created by Michelle B Griffin, personal branding speaker, PR strategist and LinkedIn® visibility expert, the Own Your Lane® System combines her years of expertise into a simple yet strategic roadmap to help hidden experts build their visibility, personal brands, and recognition to move their careers, businesses and thought leadership forward.
The Own Your Lane® system and books series will teach you to confidently set yourself apart, step into the spotlight, and seize next-level opportunities for your professional journey.
Michelle B GRIFFIN
Personal Branding Keynote Speaker | PR Strategist | LinkedIn® Visibility Expert | Author | Executive Advisor | 2x Podcaster
Own Your Lane® is the personal branding roadmap for experts and leaders ready to position themselves as standouts in their industries.
Copyright 2025 Own Your Lane, Inc. all rights reserved.