Transform Your Personal Brand Into Your Most Powerful Professional Asset
Ready to stand out and own your professional future? Own Your Lane® - The Personal Branding Made Simple System removes the guesswork, helping you easily clarify your unique value, boost your visibility, and confidently set yourself apart in your industry.
Own Your Lane. Own Your Future® For Your Career, Role or Business
The Own Your Lane™ – Personal Branding Made Simple® System was created after years of helping brilliant individuals who felt stuck, unseen, or unsure how to communicate their value.
It’s designed to give professionals the clarity, confidence, and strategy to take charge of their presence, articulate their unique edge, and accelerate their visibility and recognition—without the overwhelm of complicated branding strategies.
Whether you’re a corporate professional, entrepreneur, or business owner, the Own Your Lane® System simplifies personal branding into a proven, step-by-step process to help you:
- Define your unique edge
- Live your professional purpose
- Escape “professional comparisonitis”
- Attract industry opportunities and growth
- Grow your impact, influence, and authority
When you own your lane, you’ll never feel lost.
Own Your Lane® is your roadmap to visibility, opportunity and impact for your professional journey helping you:
- Clarify your purpose and direction.
- Confidently articulate what sets you apart.
- Build a personal brand that’s clear, consistent, and connects you those you're here for.
- Amplify your expertise and become recognized as a leader in your field.
- Attract the right opportunities to grow your career, business, and influence.
The Four Steps to Own Your Lane®
Effortlessly map your personal branding journey to gain clarity, confidence, and industry recognition with this simple four-step framework:
L - Launch Your Vision
Start with a clear professional purpose. Define why your work matters, what you want to achieve, and how you’ll make an impact.
A - Assert Your Difference
Identify and communicate what sets you apart—your 'unique edge factor' with your skills, experiences, and perspective
N - Navigate Your Presence
Build a strong personal brand foundation that communicates and connects online and offline.
E - Elevate Your Authority
Amplify your visibility and influence with publicity and thought leadership to become a trusted authority.
The Position Yourself Planner®
Your Visibility GPS - A Planner to Clarify Your Personal Brand and Map Your Professional Journey
Clarify Your Lane Before You Own It
The Position Yourself Planner® is your go-to tool for self-assessment and alignment. Created as part of the Own Your Lane® Personal Branding Made Simple system, this planner helps you:
- ✓ Evaluate your current professional presence, online and offline.
- ✓Gain clarity on where you stand and where you’re headed.
- ✓ Map intentional goals to align your personal brand journey with your professional vision.
Move forward with confidence and purpose in your personal branding journey.
Coming December 2024
Michelle B GRIFFIN
Author, Speaker and Creator of Own Your Lane®
Everything you need to position yourself as a standout in your space
Created by Michelle B Griffin, a leading personal branding speaker, PR strategist and LinkedIn® visibility expert, the Own Your Lane® Personal Branding Made Simple System® combines her years of expertise into a simple yet strategic roadmap to help professionals build their visibility, personal brands, and authority to move their careers, roles and businesses forward.
The Own Your Lane® System and Books Series will teach you to confidently set yourself apart, step into the spotlight, and seize next-level opportunities for your professional journey.
