Become More Visible And Sought After In Your Industry
With the Own Your Lane Recognition Roadmap,™ that builds visible leaders, trusted voices and recognized authorities across industries.
It’s Time to Be Recognized and Chosen for What You Do Best
Hi, I’m Michelle B Griffin and so glad you're here. I work with leaders and experts—especially women—ready to find their voice, position their value and amplify their visibility so they’re recognized and chosen for what they do best.
If you’ve ever stumbled when explaining what you do, felt overlooked despite your expertise, or missed out on opportunities you knew you were perfect for, you’re not alone. I’ve been there too.
After seeing countless brilliant experts hope their work would “speak for itself,” I created the Own Your Lane™ Recognition Roadmap, a one-page personal brand positioning, messaging & visibility plan that helps you stand out and be recognized as the go-to voice and choice in your field.
Today, I speak, train and advise experts and leaders who are ready to be seen, heard, and sought-after as we chart your one-page personal branding roadmap to give you the clarity, communication and competitive edge for business growth.
OWN YOUR LANE. OWN YOUR FUTURE.
When you own your lane, everything changes. With your one-page roadmap, you’ll have the clarity, confidence & communication edge to stand out in conversations, online, or any room where decisions are made.
You also stop comparing yourself to everyone else. You finally know who you are, what makes you different and how to communicate it in a way that gets you chosen. That’s the path from invisible to in-demand.
I’ve seen it happen again & again: my clients go from “one of many” to “THE ONE.”
• Booked on TEDx & industry stages
• Featured in top media outlets
• Published best-selling books
• Growing thought leadership on their own terms
Now it's your turn to Own Your Lane™ and I'm here to guide you.
Your Path To Standing Out In Your Industry Starts Here
With my signature Own Your Lane™ Recognition Roadmap, you’ll have the clarity, confidence & communication edge to stand out in conversations, online, or any room where decisions are made.
You also stop comparing yourself to everyone else. You finally know who you are, what makes you different and how to communicate it in a way that gets you chosen. That’s the path from invisible to in-demand.
L - Launch Your Vision: Lead with your values and intention
A - Assert Your Difference: Define what uniquely sets you apart
N - Navigate Your Brand: Align how you show up and communicate
E - Elevate Your Authority: Grow influence with credibility boosters
OWN YOUR LANE™ BOOK SERIES
The Position Yourself Planner
Position Yourself is a personal branding planner for professionals, experts, and leaders ready to clarify their value, build trust, and grow their visibility. Featuring the proven Own Your Lane™ Recognition Roadmap, this four-step framework provides guided reflection exercises, actionable steps, and tools like the L.A.N.E.™ Navigator Scorecard to help you define your goals, highlight your uniqueness, and establish your authority.
Part of the Own Your Lane™ Book Series, this guide empowers you to transform your expertise into a standout personal brand and position yourself for the recognition and opportunities you deserve-all while staying true to your unique value and goals.
Own Your Lane™ Podcast
Own Your Lane™ is the personal brand + leadership communication and LinkedIn™ visibility podcast for women experts who want to communicate their value clearly, show up with confidence, and earn the recognition they deserve.
Hosted by Michelle B. Griffin, a TEDx speaker, author, and founder of Brand Leaders® and the She’s Visible™ movement, the show explores how visible communication builds trust, credibility, and opportunity in your career, company, and community.
Each episode blends storytelling, strategy, and Michelle’s Recognition Roadmap™ framework to help you:
- Articulate your strengths and leadership voice
- Build a personal brand that positions you for recognition
- Strengthen presence and credibility across every platform
- Lead visibly on LinkedIn, media, and every room that matters
You’ll hear solo insights and guest conversations with women leaders, communicators, and change-makers who’ve turned clarity into confidence and visibility into results.
As part of the She’s Visible™ movement, Own Your Lane™ is dedicated to helping women lead visibly, communicate with purpose, and own the value they bring.
Michelle B. Griffin is a speaker, PR & personal brand strategist and LinkedIn visibility expert. As the creator of the Own Your Lane™ Recognition Roadmap, she elevates leaders, experts and entrepreneurs to win clients, land PR opportunities and confidently stand out in their industries.
Copyright 2026 Own Your Lane, Inc. all rights reserved.