Become a Brand Leader
Strategic Brand Positioning for Industry Experts Ready to Become Category Authorities
You’ve built the expertise, now it’s time to be known for it.
Brand Leaders®, powered by Own Your Lane® is the thought leadership and positioning platform designed to help B2B experts, executives, and entrepreneurs grow their influence, authority, and visibility in their industries.
Whether you're a founder raising visibility, a leader ready to become the face of your brand, or an expert moving from hidden to high-value, our platform helps you gain the recognition, positioning, and opportunities your work deserves.
Your Path to Standing Out in Your Industry Starts here
Our proven 4-step system to grow visibility, build trust, and establish market authority:
- L – Launch Your Vision: Clarify your purpose, category, and positioning
- A – Articulate Your Difference: Define your message and signature perspective
- N – Navigate Your Presence: Build a trusted leadership brand across LinkedIn + beyond
- E – Elevate Your Authority: Expand your reach through media, speaking, and influence
NOW AVAILABLE
Start with the Position Yourself® Planner, your personal brand strategy workbook to gain clarity, direction, and goals aligned with your next-level growth.
The Position Yourself® Planner is your step-by-step guide to assessing and aligning your personal brand with your professional goals for business, career and industry opportunities.
Learn how to:
- Evaluate your current presence, online and offline.
- Gain clarity on where you stand and where you’re headed.
- Map intentional goals that align your personal brand with your vision.
Move forward with clarity, confidence and a clear path for your personal branding journey.
Own Your Lane as a Brand Leader
Developed by Michelle B. Griffin, a Visibility Speaker, PR Strategist, and Executive Positioning Advisor, Own Your Lane® is a strategic thought leadership system designed to help experts, founders, and leaders grow their visibility, elevate their authority, and lead their industries with influence.
Backed by 20+ years of branding, marketing communications, and PR experience, Michelle created the Own Your Lane® system to give under recognized professionals a clear roadmap to become known, trusted, and sought-after in their space.
The Own Your Lane® book series, tools, and programs equip you to confidently stand out, step into the spotlight, and seize high-impact opportunities for your business and beyond.
Michelle B GRIFFIN
Keynote Speaker | PR Strategist | LinkedIn® Visibility Expert | 2x Author | Executive Advisor | 2x Podcaster
Brand Leaders® - Powered by Own Your Lane® is the personal positioning and thought leadership advisory and platform designed to help expert voices grow influence, visibility, and businesses as trusted authorities in their industries.
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