Become Seen And Sought After In Your Industry
With The Recognition Roadmap™ that builds visible leaders, trusted voices and recognized authorities across industries
It’s Time to Be Recognized and Chosen for What You Do Best
Hi, I’m Michelle B Griffin, and so glad you're here. I work with leaders and experts—especially women—ready to find their voice, position their value and amplify their visibility so they’re recognized and chosen for what they do best.
If you’ve ever stumbled when explaining what you do, felt overlooked despite your expertise, or missed out on opportunities you knew you were perfect for, you’re not alone. I’ve been there too.
After seeing countless brilliant experts hope their work would “speak for itself,” I created The Recognition Roadmap,™ a one-page personal brand positioning, messaging & visibility plan that helps you stand out and be recognized as the go-to voice and choice in your field.
Today, I speak, train and advise experts and leaders who are ready start being seen, heard, and sought-after as we chart your one-page personal branding roadmap to give you the clarity, communication and competitive edge for business growth.
When you own what's next, everything changes. With your one-page roadmap, you’ll have the clarity, confidence & communication edge to stand out in conversations, online, or any room where decisions are made.
You also stop comparing yourself to everyone else. You finally know who you are, what makes you different and how to communicate it in a way that gets you chosen. That’s the path from invisible to in-demand.
I’ve seen it happen again & again: my clients go from “one of many” to “THE ONE.”
• Booked on TEDx & industry stages
• Featured in top media outlets
• Published best-selling books
• Growing thought leadership on their own terms
Now it's your turn to Start Being Seen™ and I'm here to guide you.
Your Path To Standing Out In Your Industry Starts Here
With my The Recognition Roadmap™, you’ll have the clarity, confidence and communication edge to stand out in conversations, online, or any room where decisions are made.
You also stop comparing yourself to everyone else. You finally know who you are, what makes you different and how to communicate it in a way that gets you chosen. That’s the path from invisible to in-demand.
L - Launch Your Vision: Lead with your values and intention
A - Assert Your Difference: Define what uniquely sets you apart
N - Navigate Your Message: Align how you show up and communicate
E - Elevate Your Visibility: Grow influence with credibility boosters
OWN YOUR LANE™ BOOK SERIES
The Position Yourself Planner
Position Yourself is a personal branding planner for professionals, experts, and leaders ready to clarify their value, build trust, and grow their visibility. Featuring the proven Recognition Roadmap,™ this four-step framework provides guided reflection exercises, actionable steps, and tools like the L.A.N.E.™ Navigator Scorecard to help you define your goals, highlight your uniqueness, and establish your authority.
Part of the Own Your Lane™ Book Series, this guide empowers you to transform your expertise into a standout personal brand and position yourself for the recognition and opportunities you deserve-all while staying true to your unique value and goals.
Start Being Seen Podcast
Start Being Seen™ is the personal branding + visibility show for accomplished women ready to own what's next in their careers and businesses. (Formerly Own Your Lane.)
Join TEDx speaker, two-time author, and PR-powered personal branding and AI visibility strategist Michelle B. Griffin for inspiring stories, practical strategies, and honest conversations that help you stop waiting, step forward, and start being seen and sought after for your expertise.
Each episode blends storytelling, strategy, and Michelle’s Recognition Roadmap™ framework to help you:
- Articulate your strengths and leadership voice
- Build a personal brand that positions you for recognition
- Strengthen presence and credibility across every platform
- Lead visibly on LinkedIn, media, and every room that matters
You’ll hear solo insights and guest conversations with women leaders, communicators, and change-makers who’ve turned clarity into confidence and visibility into results.
As part of the She’s Visible™ movement, Start Being Seen™ is dedicated to helping women lead visibly, communicate with purpose, and own the value they bring.