Ready to Own Your Lane?
We help B2B experts and founders create personalized brand positioning strategies that boost visibility, spark demand, and build influence as the go-to authority in their industry.
what we do
Brand Leaders® is a personal brand positioning platform and LinkedIn strategic advisory helping expertise-led consultants and service-based founders:
- Position themselves to attract (not chase) premium clients
- Leverage LinkedIn as your authority-building launchpad for growth
- Attract industry media & publicity mentions that build reach and reputation
- Land speaking opportunities that grow thought leadership and leads
With our Own Your Lane® Framework, we turn industry experts into visible, respected, and in-demand authorities.
why you might be here
You’ve built deep expertise but something’s still missing.
- Your message feels scattered or sounds like everyone else’s
- People know your name, but not what you stand for
- You’re showing up online, but not getting real traction
- You’re ready for expanded reach and recognition
- You’ve outgrown your current brand (and it shows)
- You know it’s time to narrow your focus and lead with intention
That’s where we come in. We’ll help you clarify your positioning, elevate your presence and give you a strategic plan to stand out in your field.
our proven roadmap
Through our signature 4-step Own Your L.A.N.E.® framework, we help you position your personal brand with a plan that’s recognized, respected, and ready for bigger opportunities.
L – Launch Your Vision: Clarify professional purpose and market fit
A – Articulate Your Difference: Claim your competitive edge in your field
N – Navigate Your Presence: Align your personal brand + LinkedIn presence
E – Elevate Your Authority: Grow influence through PR, media & speaking
NEW BOOK
Position Yourself
Your step-by-step guide to audit and align your personal brand with your goals so you can grow your visibility, credibility, and authority.
Learn how to:
• Assess your online + offline presence
• Gain clarity on your brand’s direction
• Map goals that align with your next-level growth
Move forward with clarity, confidence and a competitive advantage for your authority brand.
about us
Brand Leaders was founded by Michelle B. Griffin a speaker, strategist, author, and LinkedIn visibility expert to help industry experts step out of the shadows and into category authority.
With 20+ years in PR, marketing and branding, Michelle created the Own Your Lane® system: a clear, strategic roadmap designed to help experts define their difference, grow their visibility, and become the go-to name in their space.
Through the podcast, book series, and Brand Leaders programs, Michelle equips mission-driven experts and founders to confidently show up, stand out, and seize high-value opportunities that match their brilliance.
Brand Leaders® - Powered by Own Your Lane® is the personal brand positioning and LinkedIn strategic visibility advisory for B2B experts and founders to grow their influence and businesses as trusted authorities in their industries.
Copyright 2025 Own Your Lane, Inc. all rights reserved.