Ready to Own Your Lane?
We help B2B founders, leaders and industry experts build personal brands and leverage LinkedIn + PR to grow visibility, build authority and accelerate business growth
What We Do
Brand Leaders® is an executive personal brand strategy and thought leadership advisory leveraging LinkedIn and PR to help impact-drive B2B founders, leaders and subject matter experts:
- Position themselves to attract (not chase) premium clients
- Leverage LinkedIn as an authority-building launchpad for growth
- Attract media and publicity opportunities that build reach and reputation
- Build a thought leadership ecosystem to grow industry influence & impact
What’s Keeping You From Standing Out?
✔ Your message feels scattered or sounds like everyone else’s
✔ People know your name but not what you do or stand for
✔ Your LinkedIn profile and presence don't reflect your expertise
✔ You’ve outgrown your current brand and need a clearer direction
✔ You’re ready to expand your reach, recognition, and industry influence
With our Own Your Lane® Recognition Roadmap we turn B2B experts into visible, respected, and in-demand authorities.
How We Help
At Brand Leaders®, we help you step out with confidence, a clear plan and competitive advantage for influence, recognition, and business growth. Whether you're building your authority from the ground up, or ready to scale, we meet you where you are and here every step of the way.
Executive Personal Branding Strategy +Advising
Personalized consulting for B2B leaders, experts and founders ready to sharpen their message, increase market demand, grow influence and attract the right clients, opportunities, speaking and press mentions.
LinkedIn® for Leaders & Thought Leadership
Workshops & Training
Interactive sessions or private workshops designed for professionals and teams ready to turn their LinkedIn profile and presence into a strategic platform for visibility, credibility, and thought leadership to spark demand and growth.
Keynotes & Speaking on Personal Branding, LinkedIn® & Thought Leadership for Growth
Engaging talks to inspire and equip your audience with the clarity, confidence, and strategy to grow visibility and become top-of-mind experts in their field.
Your Path To Standing Out Starts Here
Through our signature 4-step Own Your L.A.N.E.® Recognition Roadmap we help you position your personal brand with a custom plan that’s recognized, respected, and ready for bigger opportunities.
L – Launch Your Vision: Clarify professional purpose and business goals
A – Articulate Your Difference: Claim your competitive edge in your field
N – Navigate Your Presence: Align your personal brand + LinkedIn presence
E – Elevate Your Authority: Grow influence through PR, media & speaking
NEW BOOK
Position Yourself
Your step-by-step guide to audit and align your personal brand with your goals so you can grow your visibility, credibility, and authority.
Learn how to:
• Assess your online + offline presence
• Gain clarity on your brand’s direction
• Map goals that align with your next-level growth
Move forward with clarity, confidence and a competitive advantage for your authority brand.
About Us
Brand Leaders was founded by Michelle B. Griffin a speaker, strategist, author, and LinkedIn visibility expert for B2B founders, leaders and industry experts ready to step out of the shadows and into industry influence and impact for business growth.
With 20+ years in PR, marketing and branding, Michelle created the Own Your Lane® Recognition Roadmap, a clear, strategic personal brand roadmap designed to help executives, founders and SMEs define their difference, grow their visibility, and build thought leadership to become the go-to authority in their space.
Through her two podcasts, book series, and programs, Michelle equips impact-driven leaders to confidently show up, stand out, and seize high-value opportunities to grow their brands and businesses.
Brand Leaders® - Powered by Own Your Lane® is the personal branding, LinkedIn & thought leadership advisory for B2B founders, leaders and subject matter experts ready to strategically grow their personal brands, influence and businesses as trusted authorities in their industries.
Copyright 2025 Own Your Lane, Inc. all rights reserved.